Strategic Marketing

Strategic Marketing Services enables information technology companies to make well informed decisions to develop and implement strategic marketing programs in order to compete effectively and experience business growth.  The Tambellini Group provides high quality, customized research, unparalleled insight and thought leadership.    

Our services include:
  • Market Sizing and Assessment
  • Competitive Analysis
  • Go-to-Market Strategy
  • Positioning and Messaging
 
Read what the Director of Marketing at  Lagan Software has to say about The Tambellini Group:

"Vicki Tambellini has a solid understanding of the business drivers and buying patterns within the public sector and higher education markets. Vicki’s analysis of the market segments, buying preferences, motivations, and competition are invaluable when it comes to winning in this competitive market."
-Lori Goss, Director of Marketing for Lagan Software, former Director of Global Marketing for Public Sector, PeopleSoft and Director of Marketing for SAP's Public Sector