Jenzabar’s Acquisition of Spark451 Is An Expected Fit

Top of Mind: Jenzabar’s Acquisition of Spark451 Is An Expected Fit

On April 13, 2022, Jenzabar announced that it had acquired higher education marketing and technology firm Spark451. Established in 2011, Spark451 provides enrollment marketing support, creative design services, and data analytics exclusively for higher education. Spark451 works with over 70 institutions in the United States and maintains offices in New York, North Carolina, and Virginia. […]

5 Key Themes for the Enterprise CRM Journey

Top of Mind: 5 Key Themes for the Enterprise CRM Journey

In the early days of constituent relationships management (CRM), most use cases were highly departmentalized and served a single function. Recruitment and Admissions CRMs and Service Management CRMs (i.e., IT helpdesk) were among the most popular implementations. However, Tambellini’s research shows a mindset shift toward the bigger picture in higher education. Enterprise CRMs (ECRMs) are […]

Financial Aid Needs More IT Support

Top of Mind: Financial Aid Needs More IT Support

It is no secret that financial aid is foundational to the relationship between an institution and students. Financial aid packages are one of the core factors that students and families use when deciding where to enroll. In today’s increasingly competitive enrollment environment, institutions face even more pressure to elevate the student financial aid experience and […]

Leadership Considerations for Selecting a Budget and Planning Tool

Top of Mind: Leadership Considerations for Selecting a Budget and Planning Tool

As a new budget season approaches, how an institution plans for and executes a new annual budget is top of mind. Over the past several years, the selection and implementation of new, cloud-based budget and planning tools have increased. CIOs can answer key early questions to help prepare their institutions to modernize their budget and […]

Resource Constraints? Student System Modernization Is Still Possible

Top of Mind: Resource Constraints? Student System Modernization Is Still Possible

Now, more than ever, institutions are aware of the potential shortcomings in aging student systems. While some institutions made moves to modernize before the beginning of the COVID-19 pandemic, the last few years have been focused on adjusting to new demands as the situation evolves. As higher education continues to recover from the pandemic impacts, […]

Impact of the Salesforce Acquisition of Slack

Top of Mind: Impact of the Salesforce Acquisition of Slack

In December 2020, Salesforce announced the multibillion-dollar acquisition of Slack. At the time, few details were released regarding how the two companies would operate or the potential impacts of the merger. Roughly seven months later, the acquisition is complete, and the future landscape is more evident. Current State When Salesforce announced the completion of the […]

Student System Features Higher Ed CIOs Should Be Considering

Top of Mind: Student System Features Higher Ed CIOs Should Be Considering

As campuses prepare to welcome students back for the fall 2021 term, meeting student needs is more important than ever. COVID-19 highlighted the need for a strong student system with robust features to support all facets of student life, not just record keeping. Tambellini Analyst Dr. Laura Gogia recently shared some student success insights that […]

Introducing: Rebekah Russell, Tambellini Analyst

Top of Mind: Introducing Rebekah Russell

As the adage goes, “Knowledge is power.” I am thrilled to share my knowledge and experience as Tambellini Group’s newest Industry Analyst and Research Director for CRM and Student Solutions. Here is a bit about who I am and what I’ve learned so far. My higher education career began in 2010 at Western Kentucky University […]