Briefing Our Analysts
The Tambellini Group encourages higher education technology solution and service providers to brief our analysts when introducing a new product or service, changing a business model, or contemplating a partnership, merger, or acquisition. A vendor briefing with The Tambellini Group is not interactive between vendor and analyst. Analyst feedback is not a component of a vendor briefing and does not have a role within any given session.
The Tambellini Group analysts schedule briefings at their discretion based purely on an interest in the vendor, its technologies, and its marketplace.
Why You Should Brief The Tambellini Group
Vendor briefings are used as research tool by The Tambellini Group analysts. A vendor briefing provides a unique opportunity for higher education technology vendors to present products, services and share business updates with our analysts for input into their research. Vendor briefings are vital to our higher education clients who rely on Tambellini research to help guide their technology strategies and procurements.
How to Propose an Analyst Briefing
To submit a briefing, please complete the request form, so that we can direct your request to the appropriate analyst(s). Your completed form will be routed to the appropriate analyst(s) within one business day. Within five business days, you will be notified if your proposal has been accepted.
Vendor briefings typically are scheduled within 2–4 weeks of a request being accepted.
Scheduling a Vendor Briefing
Some vendor briefings occur in specific time periods related to the analysts’ research for a particular report. Other briefings are welcomed throughout the year.
The Tambellini Group conducts vendor briefings via conference calls. All presentation materials should be forwarded to the analyst three daysprior to the briefing.
All briefings are typically 30–60 minutes in length. Dialing instructions are provided upon analyst confirmation. The briefing may be recorded at the discretion of the analyst and are only accessible by The Tambellini Group analysts after the call.
Face-to-face briefings are infrequent and are scheduled at the analyst’s discretion and based upon analyst travel requirements.
The Analyst’s Role During a Briefing
The Tambellini Group analysts use briefings to learn about changes in the vendors, products and services in the higher education market. Throughout the briefing, the analyst will ask clarifying questions on their knowledge regarding your company, your customers, and your objectives. Analysts’ questions can range from specifics about customer experiences and product features or functionality, to your company strategy and competitive positioning.