Making the Case Webinar: Enterprise CRM

Higher education institutions are looking to Enterprise CRM systems to solve horizontal issues, such as marketing, engagement, communications, and service. Tambellini research shows that over the last 12-18 months, institutions are increasing their emphasis on student engagement, service, and marketing, to drive immediate value through consistent business models and holistic user experiences. Join Tambellini’s Mary Beth Cahill, Vice President of Research Strategy and our panel to discuss:

  • Factors that are driving institutions to adopt an enterprise CRM strategy
  • Identifying an overarching data strategy
  • Why change management is a critical aspect of ECRM
  • What to consider when choosing members of an ECRM project team
  • ECRM deployment approaches

Panelists include:

  • Joanna Iturbe, Enterprise CRM Functional Director, University of Colorado and Former Chair of the Salesforce Higher Education Advisory Council
  • Raymond Ruff, Director of Constituent Management Systems and Process Improvement, Wofford College
  • Zak Landrum, Director, CRM and Data Services, Westmont College

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