Vendor Profiles and Snapshots

2021 Business Intelligence and Analytics: Salesforce Tableau

Why Read This Research

Microsoft’s Power BI is an individualized analyst tool and a visualization platform that can support large enterprises in Acquired by Salesforce in 2019, Tableau is a data visualization tool with the capacity to combine multiple data sources into a single dataset for analysis. Four tools—Tableau Desktop, Tableau Prep, Tableau Server, and Tableau Online—make up the business intelligence platform. With the ability to make data visualization an end-user activity, the product has had tremendous growth in the higher education market. Read this research to learn more about Tableau, including its history, offerings, position in the market, and more.


  • Vendor in Focus: Tableau, Salesforce
  • Software Category in Focus: Business Intelligence/ Analytics
  • Author: Dave Kieffer, Vice President, Research and Analysis, The Tambellini Group
  • Research Availability: September 2021

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