2021 Practice Guide: Recruitment and Admissions CRM

Why Read This Research

Technology, especially in the higher education landscape, is everchanging. Institutions are challenged to keep up with advancements to stay relevant to prospective students and for the last few years, institutions have noticed a steady decline in enrollment.  To combat the decline, campus and IT leaders continue to look toward CRM systems to streamline and modernize student recruitment. Read this research to gain expert knowledge of recruitment and admission CRM systems, including, but not limited to, practice trends, practice recommendations, integration tactics and more.

Key Questions Answered

  • What recommendations do IT campus leaders indicate are essential for success?
  • What trends are informing recruitment and admission CRM selections?
  • What recommendations do institutional users have for potential users to create solid platform practice foundations?  


  • Vendor in Focus: Anthology; Element451; Ellucian; Enrollment Rx; Frequency Foundry; Liaison; Salesforce; Technolutions; TargetX
  • Software Category in Focus: Recruitment and Admissions CRM
  • Author: Rebekah Russell, Research Director, CRM and Student Solutions, Tambellini Group
  • Research Availability: September 2021

Table of Contents

  1. Executive Summary
  2. Practice Landscape
  3. Practice Trends
  4. Practice Recommendations
  5. Conclusion and Methodology

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