Selecting a CRM can be overwhelming, and higher education institutions often struggle with where to start and which CRM platform will best meet their needs. Leading platforms have similar capabilities—cloud-based, AI-driven, accessible, mobile-first, able to be integrated with other omni-channel tools, and capable of storing and analyzing large amounts of data. One of the biggest mistakes institutions make in choosing and implementing a CRM is basing a selection solely on cost. As one of the leading CRM platforms within higher education, this Guide to Success with Salesforce provides readers with best practices for making a large-scale CRM implementation successful.
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Supports institutions from technology strategy through contract negotiation
Enables planning for short and
Empowers CIOs to lead their institutions into a dynamic technology landscape