Advancement CRM Brief

Why Read This Research

Advancement CRM solutions facilitate, automate, and streamline higher education advancement, fundraising, and donor management business processes. Modern advancement systems are multi-faceted and can include support for constituent management, campaign management, gift and pledge management, volunteer management, alumni communities, and more. In addition, modern advancement solutions include integrated reporting, analytics, and personalized dashboards that provide advancement staff with a high level of transparency into fundraising and donor management data and activities.


  • Vendor in Focus: Affinaquest, Anthology, Blackbaud, Causeview, Ellucian, Frequency Foundry, Salesforce, Technolutions, thankQ, UC Innovation
  • Software Category in Focus: Advancement Core
  • Author: Mary Beth Cahill, Vice President, Research, Tambellini Group
  • Research Availability: March 2021

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