AI Chatbots Brief

Why Read This Research

Higher education’s adoption of AI-powered chatbots has increased dramatically over the last year, driven by the increased availability of solutions, institutions’ growing focus on student experience, and the COVID-19 pandemic, which has highlighted the importance of and need for access to up-to-date information from anywhere and at any time. Tambellini estimates that 15 percent of the North American higher education market will have adopted at least one AI chatbot by the end of 2020, and expects to see adoption grow significantly over the next several years. Learn how this technology can help to support student and operational needs.


  • Vendors in Focus: AdmitHub, Amazon, Anthology, GeckoEngage, Google,, Jenzabar, Microsoft, Ocelot, Oracle, Salesforce, Signal Vine, Unit4, and Workday
  • Software in Focus: Artificial Intelligence, Chatbots
  • Author: Raechelle Clemmons, Vice President, Industry Relations, The Tambellini Group
  • Length: 6 pages
  • Research Availability: September 2020

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