Enterprise CRM Higher Education Practice Guide

Why Read This Research

Over the last ten years, Customer Relationship Management (CRM) has not only been adopted by institutions in higher education but has blossomed into a critical necessity. However, the problem institutions are now facing is curating all data into one CRM platform. Read this research to gain insight on why some IT leaders are now choosing to adopt enterprise-wide CRM (ECRM), the strategy behind it, and the popular vendor solutions.

Key Questions Answered

  • The key factors that are driving institutions towards ECRM.
  • What are the leading ECRM vendors in the higher education space?
  • Have any lessons or best practices been identified from early ECRM adopters?


  • Vendor in Focus: Anthology, Ellucian, Microsoft, Salesforce, Technolutions Slate
  • Software Category in Focus: CRM Enterprise Platforms
  • Author: Mary-Beth Cahill, Vice President Research Strategy, The Tambellini Group
  • Research Availability: August 2021

Table of Contents

  1. Executive Summary
  2. Institutional Practice
  3. Practice Landscape
  4. The Solutions
  5. Institutional Practice Recommendations
  6. Conclusion & Methodology

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