George Mason University, Virginia’s largest public research university, desired to have one recruiting and admissions CRM for both undergraduate and graduate programs. After an evaluation of several managed packaged solutions, as well as the consideration of building a native solution with Salesforce, the university selected TargetX. Powered by Salesforce and offering a hands-on, collaborative approach to implementation, TargetX has given George Mason University the confluence of pre-packaged components, a built-in support team, and flexibility to add customizations.
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Supports institutions from technology strategy through contract negotiation
Enables planning for short and
long-term strategies
Empowers CIOs to lead their institutions into a dynamic technology landscape
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