Case Studies

Increasing Enrollment at George Mason University with a Recruiting and Admissions CRM from TargetX and Salesforce

Why Read This Technology Solutions Case Study

George Mason University, Virginia’s largest public research university, desired to have one recruiting and admissions CRM for both undergraduate and graduate programs. After an evaluation of several managed packaged solutions, as well as the consideration of building a native solution with Salesforce, the university selected TargetX. Powered by Salesforce and offering a hands-on, collaborative approach to implementation, TargetX has given George Mason University the confluence of pre-packaged components, a built-in support team, and flexibility to add customizations.

Case Study Features

  • Institution: George Mason University
  • Software Category: CRM Student Recruitment
  • Solution Provider: TargetX
  • Case Study Length: 5 pages
  • Case Study Availability: November 2018

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