This report examines selecting a CRM—constituent relationship management —for a higher education institution. To be successful, institutions must deliver personalized constituent service with a modern, engaging user experience. This is imperative not only for student recruitment and retention goals, but also to remain engaged with alumni and the community, and to attract and retain expert faculty and quality staff. However, the complexity of CRM alternatives in higher education has many institutions puzzled. With this report, The Tambellini Group offers guidance to navigate this multifaceted CRM landscape—including insight into five important questions to ask when evaluating a CRM strategy—in order to help institutions determine their best strategic direction.
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