Unifying Data Silos with Salesforce at the Leeds School of Business at the University of Colorado Boulder

Why Read This Technology Solutions Case Study

The Leeds School of Business at the University of Colorado Boulder, nationally recognized as a hot spot for entrepreneurial education, set aggressive recruitment, retention, and placement goals to maintain competitiveness. One roadblock to its ambitions: The lack of a central repository of supplemental academic and engagement data for students. Leeds decided to implement a school-wide CRM using Salesforce. The Salesforce implementation has resulted in biographic, demographic, and contact information in the same place as detailed academic progress data, program participation, event attendance, emails received, trips attended, on-campus experiences, scholarships received, and more.

Case Study Features

• Institution: Leeds School of Business at the University of Colorado Boulder
• Software Category: CRM
• Solution Provider: Salesforce
• Case Study Length: 12 pages
• Case Study Availability: August 2018