Videoconferencing Solutions: A Buyer’s Guide

Client-Only Research

Why Read This Research

Institutional use cases and the videoconferencing technologies used to support them changed in the past year. Entire cultures around video chat, virtual meetings, and video-based synchronous classes emerged. Providers changed pricing models, added education-friendly functionality, and rolled out education-purposed offerings. Although use cases vary, the four most common scenarios are virtual meetings, audio and video calls, virtual classes, and virtual learning environments. This report compares products across five categories: administration and pricing, security and privacy, inclusivity, productivity, and participant engagement.

Key Questions Answered

  • How can leaders find the best videoconferencing solution for their institution?
  • How do bundled options compare with individual solutions?
  • What inclusivity issues arise when using videoconferencing tools?
  • Which videoconferencing tools received the best reviews among institutions surveyed?


  • Vendors in Focus: Adobe, BlueJeans, Cisco, Google, LogMeIn, Microsoft, Zoom
  • Software Category in Focus: Videoconferencing
  • Author: Laura Gogia, Research Director, Learning Technologies and Student Success, and Dave Kieffer, Vice President, Research, Large Enterprise Systems, The Tambellini Group
  • Research Availability: January 2021

Table of Contents

  1. Executive Summary
  2. Administration and Pricing
  3. Security and Privacy
  4. Inclusivity
  5. Productivity
  6. Participant Engagement
  7. Conclusions

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