Over the past 18 months, there has been a significant increase in institutions making advancement CRM selections in an effort to replace legacy systems and support modern constituent requirements. These requirements include personalized communications, collaboration across gift officers, support for mobile and social, digital marketing, and more. Since advancement CRMs are complex systems and can be on par with the selection and implementation of other enterprise applications, selection readiness and preparation are critical. This roundtable webinar focuses on key readiness activities that can help institutions make more informed advancement CRM selection decisions.
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