Tambellini Group Spotlight
Irvington, Virginia – August 25, 2017 – The Tambellini Group, the world’s leading independent research and advisory firm dedicated exclusively to higher education, today announced the release of a new series of research designed to provide a comprehensive profile and review of individual education technology vendors. The inaugural report is Bridging Higher Education ERP and SIS Gaps with Salesforce, being released today.
This series is based on the requests from higher education institutions to have unbiased overview and utilization information about specific vendors. The goal of this first report profiling Salesforce* is to provide insight on how institutions are using Salesforce within higher education to address key aspects of the student lifecycle. In addition, the report covers the following topics: technical overview of Salesforce architecture and components, single versus multi-org strategies, engaging with Salesforce, navigating Salesforce license options, and build or buy considerations.
Mary Beth Cahill, Vice President of Research at The Tambellini Group, and co-author of the report, commented that “The Tambellini Group’s analysts have encountered many innovative deployments of Salesforce within higher education that are providing institutions with significant return on investment in terms of increased number of student prospects and applicants, increased student retention and graduation rates, increased student and alumni engagement, more focused communications, improved support services and a reduction in ticket closures, increased alumni and corporate donors, and more.”
Vicki Tambellini, President and CEO of The Tambellini Group, said “Our research has found that a compelling aspect of Salesforce for institutions is that it can bridge gaps in legacy student systems, as well as serve as a bridge to the future beyond these legacy systems to modern student systems.” Tambellini continued, “This independent research report is being presented as a response to many of our clients who have asked for clarification of the Salesforce solution.”
The research finds that unlike ERP and SIS solutions that are deployed in a fairly consistent manner across institutions, CRM deployments tend to be unique as they are used to solve specific business issues within each institution. Some institutions standardize on one enterprise-wide CRM solution, while others choose to support multiple CRM solutions. Analysis shows that there is no one right CRM solution for all institutions, but for every institution, there is a best CRM solution. This report highlights the institutions that have implemented various elements of Salesforce in innovative and unique ways.
The report is available to members of The Tambellini Group through the Peertelligent® service for higher education institutions or the Tambellini Market Insights℠ service for education technology vendors. See Tambellini Salesforce Report for details and subscription information.
About The Tambellini Group
The Tambellini Group (TTG) is the only independent research and analyst firm dedicated exclusively to higher education. With a database of the technology selections of more than 18,900 global institutions, and with a team of analysts and researchers who have decades of higher education expertise, TTG offers unbiased analysis and objective insight on education technology and market trends with verifiable data. TTG helps higher education executives, business leaders, and the investment community make fact-based technology decisions to achieve their key strategic goals. Founded in 2001, TTG is a woman-owned business headquartered in Irvington, Virginia. www.thetambellinigroup.com, telephone (804) 438-9393.
Mary McDaniel, Chief Marketing Officer
The Tambellini Group