Tambellini Group Spotlight
Irvington, Virginia – October 2, 2017 – The Tambellini Group, the world’s leading independent research and advisory firm dedicated exclusively to higher education, today announced the release of a new premium report entitled Selecting a CRM for a Higher Education Institution. The report examines the multifaceted Constituent Relationship Management (CRM) landscape, and provides guidance for navigating the choices and selecting a “best fit solution” for a higher education institution.
“To be successful, institutions must deliver personalized constituent service with a modern, engaging user experience.” said Vicki Tambellini, President and CEO of The Tambellini Group. “This is imperative not only for student recruitment and retention goals, but also to remain engaged with alumni and the community, and to attract and retain expert faculty and quality staff. However, the complexity of CRM alternatives in higher education has many institutions puzzled.”
To provide higher education institutions with specific evaluation criteria, The Tambellini Group describes the advantages and disadvantages of both the departmental and enterprise models for CRM solutions. The report offers insight into five important questions to ask when evaluating a CRM strategy:
• How do I determine whether a departmental or enterprise CRM model is best for my institution?
• Which vendors are the best fit for each of these models?
• What key issues do I need to be aware of when evaluating a CRM solution for my campus?
• What decisions are leading institutions making when it comes to CRM?
• How do I help my institution determine its best strategic path?
This report is based on The Tambellini Group’s unbiased research and market analysis of the utilization of CRM solutions in higher education institutions.
The report is available to members of The Tambellini Group through the Peertelligent® service for higher education institutions or the Tambellini Market Insights℠ service for education technology vendors. See Tambellini CRM Report for details and subscription information.
About The Tambellini Group
The Tambellini Group (Tambellini) is the only independent analyst and advisory firm dedicated exclusively to higher education. With a team of analysts and researchers who have decades of higher education expertise, and a database of the technology selections of more than 18,900 global institutions, Tambellini offers unbiased analysis and objective insight on education technology and market trends with verifiable data. Tambellini helps higher education executives, business leaders, and the investment community make fact-based technology decisions to achieve their key strategic goals. Founded in 2001, Tambellini is a woman-owned business headquartered in Irvington, Virginia. www.thetambellinigroup.com, telephone (804) 438-9393.
Mary McDaniel, Chief Marketing Officer
The Tambellini Group
Higher Education Institutions
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