2022 Field Guide: Advancement CRM

Client-Only Research

Why Read This Research

The number of institutions migrating their legacy advancement systems to modern Advancement CRM solutions has increased over the last several years. Transitioning from standalone application adoption to a more holistic, enterprise-wide approach, the popularity of modern advancement CRM solution selection is expected to continue. Readers will find that these leading advancement CRM solution providers have invested in personalization, automation, AI, and analytics. Offering an in-depth look at each leading solution, read this product profile to dive into the US higher education advancement CRM market.

Key Questions Answered

  • What are the leading products being adopted in higher education?
  • What is the current state of advancement CRM market in higher education?
  • How are vendors aligned to institutional needs?
  • What technology do the advancement CRM solutions leverage?
  • What are each solution’s target market and differentiators?
  • What should institutions consider in selecting an advancement CRM solution?


  • Vendor in Focus: Affinaquest, Anthology, Blackbaud, Ellucian, Frequency Foundry, Technolutions, thankQ, UC Innovation
  • Software Category in Focus: Advancement CRM
  • Authors: Mary Beth, Senior Analyst, Tambellini Group
  • Research Availability: December 2022

Table of Contents

  1. Executive Summary
  2. Market Conditions
  3. Affinaquest Overview
  4. Anthology Overview
  5. Blackbaud Overview
  6. Ellucian Overview
  7. Frequency Foundry Overview
  8. Technolutions Overview
  9. ThankQ USA Overview
  10. UC Innovation Overview
  11. Institutional Considerations
  12. Methodology

Client-Only Research

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