Communication practices in higher education have shifted dramatically. Communications have gone from the traditional mailing, phone calls, and in-person events to email, text messages, and virtual events. At the root of this transition is technology. As the digital landscape grows, institutions seek to increase personalized messaging to stay top of mind of prospective students, and students’ expectation of receiving information instantly increases. Institutions use AI chatbots to meet these expectations and communicate with prospective and current students and even alumni. Read this guide to gain a better understanding of AI chatbots and recommendations for best practices.
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