2023 Practice Guide: Enterprise CRM

Client-Only Research

Why Read This Research

Explore the higher education enterprise CRM market, technology ecosystem, and deployment strategies. This practice guide offers insight and recommendations to support institutions looking to deploy an enterprise CRM (ECRM) platform to provide a unified view of constituent data.

Key Questions Answered

  • What are the current market conditions impacting enterprise CRM adoption in higher education?
  • What approaches are institutions using to deploy an enterprise CRM platform?
  • What is the enterprise CRM technology ecosystem for higher education?
  • What are the options and considerations for deploying a CRM platform enterprise-wide?
  • What are the key CRM solutions being adopted in higher education?


  • Vendor in Focus: Anthology, Ellucian, Frequency Foundry, Microsoft, Salesforce, Technolutions
  • Software Category in Focus: CRM Enterprise Platforms 
  • Authors: Mary Beth Cahill, Senior Analyst, Tambellini Group
  • Research Availability: November 2023

Table of Contents

  1. Executive Summary
  2. Practice Landscape
  3. Practice Trends
  4. Practice Recommendations

Client-Only Research

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