Seeking to consolidate its three existing CRM platforms, A.T. Still University set out to implement one enterprise solution. The new CRM needed to support the University’s medical programs and schools in engaging with constituents at each lifecycle phase, from recruitment and admissions to student success, through advancement and alumni relations. ATSU found Anthology Reach best met its requirements as a flexible platform built for higher education that offers fully integrated modules—Apply, Succeed, and Raise. Read this case study to learn about ATSU’s Anthology Reach implementation and recent rollout, including lessons learned, best practices, anticipated benefits, and plans.
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