Coppin State wanted to increase enrollment and improve its first-year student experience, allowing the institution to increase student retention and graduation rates. Coppin looked at research data, which strongly indicates that retention rates are most impacted by students’ first-term experiences. Coppin was drawn to CampusNexus Engage because it is an enterprise-wide CRM solution suite that has modules to support student recruitment and admissions, student success, and advancement, providing a holistic student profile. It is a modern cloud platform that allows Coppin to engage with students using their preferred method of communication.
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