When Coppin State University realized a student’s first-term experience is directly linked to retention, the HBCU, which lacked a CRM system, was eager to understand prospective and incoming students better. Drawn to Anthology Reach, the institution utilized the enterprise-wide CRM solution suite to achieve enrollment goals and improve the student experience. Read this case study to better understand the solution and the reasoning behind Coppin State University’s selection, implementation strategy, benefits to students, and more.
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