Case Studies

The University of Arizona Creates a Better Experience for Students with Salesforce CRM

Why Read This Research

In 2018, the University of Arizona embarked on an enterprise-wide CRM initiative to solve horizontal business issues in areas such as marketing, constituent engagement, and service. One of the initial engagement challenges was that departments across the university were using stand-alone, piecemeal processes and tools to engage with strategic constituents, including students. The university sought an enterprise CRM that could bring cross-institutional stakeholders into a common platform and technology toolset to create a central system of record for constituent data and provide a fluid user experience for its constituents. Read how Arizona selected and implemented Salesforce CRM.


  • Vendor in Focus: Salesforce
  • Software Category in Focus: CRM Enterprise Platforms
  • Institution in Focus: University of Arizona
  • Research Availability: January 2021

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