Case Studies

WashU Olin Business School Partners with Huron to Deploy Salesforce Enterprise CRM

Why Read This Research

For years, the WashU Olin Business School used two disparate CRM systems for recruitment and admissions. Data and leads were handled independently by each department. WashU Olin began to explore options for an enterprise CRM that could centralize data across the business school, enable transparency into how departments produce leads, and provide analytics on key performance indicators. With this case study, delve into WashU Olin’s selection of a unified CRM solution and deployment partnership with Huron.


  • Vendor in Focus: Huron, Salesforce
  • Software Category in Focus: Constituent Relationship Management
  • Institution in Focus: WashU Olin Business School
  • Author: Michele Cummins, Research Associate, Tambellini Group
  • Research Availability: April 2021

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