Best Practices for Overcoming Recruitment Challenges
Higher education recruitment and admissions professionals faced strong headwinds and a forthcoming enrollment cliff long before the pandemic hit, with National Student Clearinghouse data showing that total postsecondary enrollment declined by nearly 2 million students between 2011 and 2020. Though institutions were already using a wide array of technology tools to help in their efforts […]
The Future of Recruitment and Admissions CRM
While Tambellini research shows that approximately 70 percent of US higher education institutions have either selected a leading recruitment and admissions (R&A) CRM packaged application or developed their own custom CRM application (primarily R1 and R2 institutions), the mostly mature offerings in this space continue to innovate and broaden their functionality to maximize their impact […]
The Use of ChatGPT in Higher Education Advancement
ChatGPT buzz has recently extended to advancement with debates about the pros and cons of using the public chatbot to support higher education advancement efforts. As many of you already know, ChatGPT, launched by OpenAI, leverages a machine language learning model to converse with humans, answer complex questions, and even write content and application code. […]
ChatGPT on Campus: How AI Tools Are Changing Teaching and Learning
It’s no secret that the adoption of AI tools in higher education is growing by the day, and ChatGPT is leading the pack. Our Top of Mind guest this month, Dr. Lin Lin Lipsmeyer, Chair of the Department of Teaching and Learning at the Simmons School of Education and Human Development at Southern Methodist University, […]
5 Key Salesforce Trends for Higher Education
Salesforce held its 10th annual Education Summit in mid-April 2022. While the event was virtual for the third consecutive year, it was packed with exciting innovations specifically designed for higher education. The Education Cloud, the heart of the Salesforce platform, is the foundation for these innovations, including purpose-built development and solutions—many of which leverage recently […]
Tech Trends for Student Mental Health and Wellness Support in Higher Ed
Mental health is top of mind at many higher education institutions right now. A recent survey of 1,700 college students found that 88 percent believe there is a mental health crisis in higher education, with 70 percent of them personally reporting pandemic-related distress or anxiety. The concerns are not limited to students. Nearly one-third of […]
Student System Features Higher Ed CIOs Should Be Considering
As campuses prepare to welcome students back for the fall 2021 term, meeting student needs is more important than ever. COVID-19 highlighted the need for a strong student system with robust features to support all facets of student life, not just record keeping. Tambellini Analyst Dr. Laura Gogia recently shared some student success insights that […]
Technological Improvements and Personal Interactions
For all of the prognostications focused on how the current pandemic may forever alter the future of higher education, the severity and swiftness of the economic fallout have already further intensified the most immediate concern every institution faces: reining in ever-escalating tuition rates. It’s been a pressing issue looming large across academe long before campuses […]
Are You Ready for the Artificial Intelligence Revolution?
Artificial intelligence (AI) is everywhere. Already a billion-dollar industry, Forbes Technology Council estimates it will be worth USD 15.7 trillion by 2030. This growth will have a significant effect on all sectors, including higher education. Adapting to new market demands and opportunities, higher education institutions are already adopting AI to innovate and cut costs. Admissions […]
Using Chatbots to Increase Student Engagement
If you happen to be a parent, do you have a screenager or know one? If so, how are you communicating with them and is it effective? Sheenah Hartigan deals with this generation of student (a.k.a. Gen Z or iGeneration) all day long every day at Ocean County College. Students are changing as is technology. […]
