The First “Digital Only” Admissions Cycle (Part 4)

Part 4: Prioritizing and Personalizing for Interested and Accepted Students For many high school seniors, there’s one rite of passage that is likely to proceed as scheduled: the bulk of college admissions decisions will come in the spring. And spring is­­ coming soon. Part 1 of this blog series focused on the challenges admissions teams […]

The First “Digital Only” Admissions Cycle (Part 3)

Top of Mind: The First “Digital Only” Admissions Cycle Part 3

Part 3: Collaborating in the Hunt for Hard-to-Find Applicants For enrollment leaders, the silver lining to this tumultuous year is that it created room for them to experiment and try out new strategies and technology tools, as we noted in Part 1 of this blog series: Early Hurdles and Predictions. Admissions staff could no longer […]

The First “Digital Only” Admissions Cycle (Part 2)

Top of Mind: The First “Digital Only” Admissions Cycle Part 2

Part 2: Finding and Filling the “Top of the Funnel” All but the most elite and well-resourced institutions of higher education have long been facing strong competitive pressures, and enrollment is not immune. In part 1 of this four-part blog series, I outlined how demographic trends, skepticism about the value of a postsecondary degree, and […]

The First “Digital Only” Admissions Cycle

Top of Mind: The First “Digital Only” Admissions Cycle Part 1

Part 1: Early Hurdles and Predictions In my former career as a journalist reporting on college admissions trends, I learned early that enrollment management directors are a breed of academic professionals who are enamored with technology and know how to use it. They have a well-deserved reputation for being early and eager adopters of apps, […]