Promoting Student Success With Digital Transformation

Top of Mind: Promoting Student Success With Digital Transformation

Digital transformation (Dx) is a relatively new and somewhat fraught concept for higher education. Dx in higher education leverages technological innovation to produce shifts in the institutional culture and workforce to generate operational efficiencies, realize cost savings, and improve the institutional value proposition. Despite the potential benefits, higher education institutions are finding it difficult to […]

5 Key Themes for the Enterprise CRM Journey

Top of Mind: 5 Key Themes for the Enterprise CRM Journey

In the early days of constituent relationships management (CRM), most use cases were highly departmentalized and served a single function. Recruitment and Admissions CRMs and Service Management CRMs (i.e., IT helpdesk) were among the most popular implementations. However, Tambellini’s research shows a mindset shift toward the bigger picture in higher education. Enterprise CRMs (ECRMs) are […]

Five Things Higher Ed Leaders Should Know About CRMs 

Top of Mind: Five Things Higher Ed Leaders Should Know About CRMs

In the last decade, constituent relationship management (CRM) has grown exponentially in both capability and user adoption across higher education. The market is progressing from primarily departmental to enterprise CRM, which requires deeper forethought for institutions, especially during selection and implementation. Higher education leaders considering a shift in their campus CRM strategy should keep the […]

Financial Aid Needs More IT Support

Top of Mind: Financial Aid Needs More IT Support

It is no secret that financial aid is foundational to the relationship between an institution and students. Financial aid packages are one of the core factors that students and families use when deciding where to enroll. In today’s increasingly competitive enrollment environment, institutions face even more pressure to elevate the student financial aid experience and […]

What Higher Ed CIOs Should Know About Preferred Names and Pronouns

Top of Mind: What Higher Ed CIOs Should Know About Preferred Names and Pronouns

Preferred name and pronoun use has been on higher education’s radar for a while now, but interest—particularly in technology support—has increased in the last several years.1 Many of today’s students use preferred names exclusively across public and private settings. Although their reasons vary, the practice is closely associated with transitions in gender identity. Gender-neutral pronoun […]

Making the Case Webinar: Enterprise CRM

Enterprise CRM Featured Image

Higher education institutions are looking to Enterprise CRM systems to solve horizontal issues, such as marketing, engagement, communications, and service. Tambellini research shows that over the last 12-18 months, institutions are increasing their emphasis on student engagement, service, and marketing, to drive immediate value through consistent business models and holistic user experiences. Join Tambellini’s Mary […]

Enterprise CRM: Should I Care?

Top of Mind: Enterprise CRM — Should I Care?

Summary In higher education, CRM technology has traditionally been scattered across multiple functional areas for multiple purposes. For a few institutions, looking at CRM more holistically has become an imperative. Why? Should you take this approach? It is not right for every campus, as it can cause unnecessary complications. But for some institutions, the alignment […]

Impact of the Salesforce Acquisition of Slack

Top of Mind: Impact of the Salesforce Acquisition of Slack

In December 2020, Salesforce announced the multibillion-dollar acquisition of Slack. At the time, few details were released regarding how the two companies would operate or the potential impacts of the merger. Roughly seven months later, the acquisition is complete, and the future landscape is more evident. Current State When Salesforce announced the completion of the […]

Modernizing CRMs for Student Success

Top of Mind Podcast: Modernizing CRMs for Student Success

The COVID-19 Pandemic expedited the timeline for technological modernizations at many institutions. As the fall Just like on-campus students, remote learners expect a quality student experience from their higher ed institution. Providing a quality experience coincides with modernizing and simplifying virtual services, yet the work toward this can not be done until institutions understand what […]

Introducing: Rebekah Russell, Tambellini Analyst

Top of Mind: Introducing Rebekah Russell

As the adage goes, “Knowledge is power.” I am thrilled to share my knowledge and experience as Tambellini Group’s newest Industry Analyst and Research Director for CRM and Student Solutions. Here is a bit about who I am and what I’ve learned so far. My higher education career began in 2010 at Western Kentucky University […]