Five Things Higher Ed Leaders Should Know About CRMs 

Top of Mind: Five Things Higher Ed Leaders Should Know About CRMs

In the last decade, constituent relationship management (CRM) has grown exponentially in both capability and user adoption across higher education. The market is progressing from primarily departmental to enterprise CRM, which requires deeper forethought for institutions, especially during selection and implementation. Higher education leaders considering a shift in their campus CRM strategy should keep the […]

A Focus on Equity in Student Aid

Top of Mind Podcast: A Focus on Equity in Student Aid

Katelyn Ilkani speaks with Milwaukee Area Technical College’s Laura Bray about raising scholarship funding. As Vice President for College Advancement and External Communications, Bray shares her experiences over the past year as head of fundraising. She describes MATC’s “Healthcare Heroes Fund” and how her team raises funding to support graduates who need to pay for […]