Making the Case Webinar: Enterprise CRM

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Higher education institutions are looking to Enterprise CRM systems to solve horizontal issues, such as marketing, engagement, communications, and service. Tambellini research shows that over the last 12-18 months, institutions are increasing their emphasis on student engagement, service, and marketing, to drive immediate value through consistent business models and holistic user experiences. Join Tambellini’s Mary […]

Enterprise CRM: Should I Care?

Top of Mind: Enterprise CRM — Should I Care?

Summary In higher education, CRM technology has traditionally been scattered across multiple functional areas for multiple purposes. For a few institutions, looking at CRM more holistically has become an imperative. Why? Should you take this approach? It is not right for every campus, as it can cause unnecessary complications. But for some institutions, the alignment […]

Enterprise CRM for Higher Education: Part 1 – Architecture

Top of Mind: Enterprise CRM for Higher Education Part 1

While most institutions have invested in at least one departmental CRM solution, higher education is seeing a growing trend of institutions taking a more holistic approach and deploying CRM applications across enterprises. This movement is gaining momentum as the demand for higher education to optimize its relationships and engagement with its constituents continues to increase, […]

Adopting Recruitment and Admissions Solutions

Top of Mind: Adopting Recruitment and Admissions Solutions

Introduction Over the past ten years, there has been significant interest and growth in the adoption of best-of-breed recruitment and admissions (R&A) solutions to augment standard student system functionality. There is also a growing expectation that the constituent relationship management (CRM) that is inherent to R&A solutions should extend into other areas of the student […]

IT Campaign Playbook: CIOs Share Tips for a Successful CRM Enterprise Transition

Top of Mind: CIOs Share Tips for a Successful CRM Enterprise Transition

Election day may have come and gone, but political experts will continue to examine and pick apart every candidate’s results to make sense of why their campaigns worked or failed. While higher education technology leaders aren’t elected officials, the most effective ones know that the path to a successful digital transformation begins with a strong […]