5 Key Salesforce Trends for Higher Education

Top of Mind: 5 Key Salesforce Trends for Higher Education

Salesforce held its 10th annual Education Summit in mid-April 2022. While the event was virtual for the third consecutive year, it was packed with exciting innovations specifically designed for higher education. The Education Cloud, the heart of the Salesforce platform, is the foundation for these innovations, including purpose-built development and solutions—many of which leverage recently […]

Watermark Acquires Aviso Retention

Top of Mind: Watermark Acquires Aviso Retention

Last week Watermark announced its latest acquisition, Aviso Retention, a student success solution that supports case management, predictive analytics, early alerts, and student notifications to mitigate risks to retention. At first glance, this announcement does not indicate a new strategy for Watermark. The company has consistently grown through acquisition. It began as the merger of […]