Reaping Long-Term ROI Over Eight-Year Partnership with Tambellini Group
When a prestigious national R1 university first began a multiyear initiative to improve student services in 2015, its technology leadership reached out to Tambellini Group with a straightforward request for the comprehensive annual 2023 Student Systems US Higher Education Market Share, Trends, and Leaders Report. This in-depth report is a common entry point for Tambellini […]
Best Practices for Overcoming Recruitment Challenges
Higher education recruitment and admissions professionals faced strong headwinds and a forthcoming enrollment cliff long before the pandemic hit, with National Student Clearinghouse data showing that total postsecondary enrollment declined by nearly 2 million students between 2011 and 2020. Though institutions were already using a wide array of technology tools to help in their efforts […]
The Evolution of the Chatbot: Introducing Generative AI
To meet expectations around timely, relevant, and personalized communications amid budget cuts, staffing shortages, and other pressures, many higher education institutions are turning to chatbots—more recently, generative artificial intelligence (AI) chatbots. Institutions have been using chatbots for years now. However, recent solution advancements that utilize generative AI have profound implications for higher education, which has […]
Slate Festival Highlights
In May, I attended several of the Slate Festival webinars, which featured client testimonials on a myriad of topics ranging from integrating with Slate, creating innovative marketing campaigns, using technology to reduce summer melt, leveraging financial aid insights in recruitment and admissions, and more. At the end of the series, what struck me was the […]
The Future of Recruitment and Admissions CRM
While Tambellini research shows that approximately 70 percent of US higher education institutions have either selected a leading recruitment and admissions (R&A) CRM packaged application or developed their own custom CRM application (primarily R1 and R2 institutions), the mostly mature offerings in this space continue to innovate and broaden their functionality to maximize their impact […]
Jenzabar’s Acquisition of Spark451 Is An Expected Fit
On April 13, 2022, Jenzabar announced that it had acquired higher education marketing and technology firm Spark451. Established in 2011, Spark451 provides enrollment marketing support, creative design services, and data analytics exclusively for higher education. Spark451 works with over 70 institutions in the United States and maintains offices in New York, North Carolina, and Virginia. […]
Five Things Higher Ed Leaders Should Know About CRMs
In the last decade, constituent relationship management (CRM) has grown exponentially in both capability and user adoption across higher education. The market is progressing from primarily departmental to enterprise CRM, which requires deeper forethought for institutions, especially during selection and implementation. Higher education leaders considering a shift in their campus CRM strategy should keep the […]
NYIT Builds Campus Wide Trust with the Help of Tambellini Membership
“There’s this deep appreciation for the fact that we reached out to somebody who is an expert. Now there is this level of trust that is deep and wide. Going forward with an implementation gave us an opportunity to quickly build trust across the campus. Something that would have taken years to do on our […]
Adopting Recruitment and Admissions Solutions
Introduction Over the past ten years, there has been significant interest and growth in the adoption of best-of-breed recruitment and admissions (R&A) solutions to augment standard student system functionality. There is also a growing expectation that the constituent relationship management (CRM) that is inherent to R&A solutions should extend into other areas of the student […]
Tambellini Helps Colby College Select a Modern HCM and Finance System
“We went live with our Workday deployment as originally planned. The services of Tambellini Group helped us to frame and establish a successful project that withstood the challenges of COVID-19.“ Cindy MitchellCIO, Colby College Background Colby College’s legacy human resources and financial systems are heavily customized and challenging to maintain and support. Recognizing the need […]
