Jenzabar’s Acquisition of Spark451 Is An Expected Fit

Top of Mind: Jenzabar’s Acquisition of Spark451 Is An Expected Fit

On April 13, 2022, Jenzabar announced that it had acquired higher education marketing and technology firm Spark451. Established in 2011, Spark451 provides enrollment marketing support, creative design services, and data analytics exclusively for higher education. Spark451 works with over 70 institutions in the United States and maintains offices in New York, North Carolina, and Virginia. […]

Five Things Higher Ed Leaders Should Know About CRMs 

Top of Mind: Five Things Higher Ed Leaders Should Know About CRMs

In the last decade, constituent relationship management (CRM) has grown exponentially in both capability and user adoption across higher education. The market is progressing from primarily departmental to enterprise CRM, which requires deeper forethought for institutions, especially during selection and implementation. Higher education leaders considering a shift in their campus CRM strategy should keep the […]

Adopting Recruitment and Admissions Solutions

Top of Mind: Adopting Recruitment and Admissions Solutions

Introduction Over the past ten years, there has been significant interest and growth in the adoption of best-of-breed recruitment and admissions (R&A) solutions to augment standard student system functionality. There is also a growing expectation that the constituent relationship management (CRM) that is inherent to R&A solutions should extend into other areas of the student […]