Insights from the Qualtrics X4 Conference

The Qualtrics X4 conference in Salt Lake City brought together industry leaders, experts, and innovators to discuss the latest trends and technologies in experience management. As a higher education analyst, the event provided valuable insights into how institutions can leverage these advancements to enhance student experiences and engagement. Focus on Experience Management The conference emphasized […]
The 2025 Salesforce Education Summit: A Comprehensive Overview

The 2025 Salesforce Education Summit, held at McCormick Place in Chicago from March 10–12, was a landmark event for education professionals and technology enthusiasts alike. This year’s summit brought together over 1,800 education innovators to explore the latest advancements in educational technology, and to network with peers. Highlights from the Summit One of the most […]
Navigating Accessibility Mandates: Insights for Higher Education Institutions

Accessibility in higher education is not just a legal obligation, it is a fundamental commitment to equity, ensuring that all students, regardless of ability, have the tools and opportunities to thrive. Last year, the Department of Justice issued a mandate requiring state and local entities, including public higher education institutions, to ensure that their mobile […]
Enhancing Student Experiences Through Intuitive Digital Interfaces

During my time as a student on campus, I reflected on how technology can either elevate or hinder the quality of students’ daily experiences. Technology plays an integral role in students’ lives, from accessing assignments and lectures in learning management systems to reviewing dining hall and event calendars to communicating with professors and advisors via […]
Unlocking Success: The Power of Student Portals in Higher Education

In today’s digital age, the role of easily accessible technology for students in education has become increasingly significant. One such advancement that has transformed the higher education technology landscape is the development of student portals. The importance of student portals in higher education cannot be overstated, as they play a crucial role in enhancing the overall […]
Salesforce Introduces Agentforce at Dreamforce

At this year’s Dreamforce, Salesforce introduced a game-changing AI-powered capability known as Agentforce, positioning it as the “3rd wave of AI.” Designed to enhance workforce productivity and deliver streamlined business outcomes, Agentforce integrates seamlessly across the Salesforce ecosystem, leveraging data, automation, and trusted AI. This innovation is poised to address key workforce challenges, such as […]
3 Trends in Higher Education Student Success and Retention

As higher education institutions face increased enrollment and financial challenges and the looming enrollment cliff, there’s been a renewed and critical focus on what institutions can more directly control—student retention. In the last decade, institutions have been grappling with several student success challenges, including underutilized institutional resources due to lack of engagement, siloed processes across […]
Mergers and Acquisitions in Higher Education

The pace of mergers and acquisitions has rapidly accelerated in higher education in recent years as institutions adapt to a changing market. But what happens behind the scenes when two institutions decide to join forces? Northeastern University’s CIO, Cole Camplese knows firsthand from his experience building a unified technology operation for his institution’s recent partnership […]
Strategies for Overcoming IT Hiring Challenges

As the Director of Enterprise Software Systems at Montgomery County Community College in Pennsylvania, Mary Beaver is a paragon of success in building and retaining a high-performing IT team. In fact, the CRM system she and her team of MCCC alumni built won Tambellini Group’s 2023 Innovative Technology Team Award. Listen in as Mary takes […]
The Future of Recruitment and Admissions CRM

While Tambellini research shows that approximately 70 percent of US higher education institutions have either selected a leading recruitment and admissions (R&A) CRM packaged application or developed their own custom CRM application (primarily R1 and R2 institutions), the mostly mature offerings in this space continue to innovate and broaden their functionality to maximize their impact […]