5 Key Themes for the Enterprise CRM Journey

Top of Mind: 5 Key Themes for the Enterprise CRM Journey

In the early days of constituent relationships management (CRM), most use cases were highly departmentalized and served a single function. Recruitment and Admissions CRMs and Service Management CRMs (i.e., IT helpdesk) were among the most popular implementations. However, Tambellini’s research shows a mindset shift toward the bigger picture in higher education. Enterprise CRMs (ECRMs) are […]