Vendor Briefing

Briefing with Our Analysts

The Tambellini Group encourages higher education technology solutions and service providers to brief our analysts when introducing a new product or service, changing a business model, or contemplating a partnership, merger, or acquisition.

The Tambellini Group analysts schedule briefings at their discretion based purely on an interest in the vendor, its technologies, and its marketplace.

Why You Should Brief with Tambellini

Tambellini analysts use vendor briefings to enhance their knowledge about the vendor’s products, services, strategies, and changes that may have been made for the higher education market. A vendor briefing provides a unique opportunity for higher education technology vendors and service providers to present products and services and share business updates with our analysts for input into the analysts’ research. Vendor briefings are vital to the higher education industry, which relies on Tambellini research to help guide technology strategies and procurements.

In addition to member-only research, information related to vendors is also available in public content. Tambellini analysts publish blogs, participate in webinars and create other content that provides helpful information to institutions. Vendor briefings can ensure a vendor’s solutions are included in relevant content categories.
Analysts meet with hundreds of institutions each year, and vendor briefings can be very helpful to clarify essential information.

How to Request a Vendor Briefing

To submit a request for a vendor briefing, please complete the request form so that we can direct your request to the appropriate analyst(s). Your completed form will be routed to the appropriate analyst(s) within two business days. Within five business days, you will be notified if your request for a vendor briefing has been accepted.

Vendor briefings are typically scheduled within 2–4 weeks of an accepted request. If more than one analyst is required for a briefing, it will take longer to schedule. If there is timely market information to share, Tambellini will make every effort to accommodate a requested timeline.

Tambellini Requested Briefing

Tambellini maintains an unbiased view of the market and covers higher education technology vendors and service providers regardless of whether the vendor or service provider is a Tambellini member. Analysts determine their publication calendar up to a year in advance and request vendor briefings to provide additional information to support their research.

Scheduling a Vendor Briefing

Some vendor briefings occur during a specific time related to the analysts’ research for a particular report. Other vendor briefings are welcomed throughout the year. Tambellini members can expect vendor briefing requests to be accommodated as often as requested. Non-members should expect to schedule annual briefings unless an analyst has a specific request for a vendor briefing. Please complete the request form to ensure your analyst briefing is on our analysts’ schedules.

Vendor Briefing Format

Tambellini Group conducts vendor briefings via video conference. All presentation materials should be forwarded to the analyst three days before the briefing. Vendor briefings are scheduled for 55 minutes and may be recorded at the analyst’s discretion. Recordings are only accessible by Tambellini analysts after the call.

Face-to-face vendor briefings are infrequent and are scheduled at the analyst’s discretion and based upon analyst travel requirements. A briefing could take place at a vendor conference or an industry event. Guidelines for face-to-face briefings remain the same as for video conference briefings.

Non-members cannot provide any information to Tambellini under NDA. Tambellini members can provide limited information under NDA during a briefing as long as the information is clearly marked, limited, and has an expiration date. Members are subject to the contractual agreement established with membership.

The Role of the Analyst

Tambellini analysts use vendor briefings to enhance their knowledge about the vendor’s products, services, strategies, and changes that may have been made for the higher education market. Vendor briefings are one-way presentations by the vendor to the analyst. The analyst participates in the briefing to gather information. Throughout the briefing, the analyst may ask clarifying questions based on their knowledge of the vendor, customers, and objectives. Analysts’ questions can range from specifics about customer experiences and product features or functionality to your company strategy, pricing, and competitive positioning.