[Webinar] Rebuilding the Recruitment Funnel: How Technology Turns Interest into Enrollment

Higher education leaders are under increasing pressure to deliver predictable enrollment amid shifting demographics, changing student expectations, and intense competition. At the same time, the technology landscape is evolving quickly, offering new ways to understand prospective students, personalize engagement, and focus limited staff time where it matters most.

This on-demand webinar looks at the recruitment and admissions funnel through a strategic lens, with particular attention to how data, CRM and marketing tools, AI-enabled capabilities, and modern engagement and feedback practices can support institutional goals. It covers how to think about viable prospects, student journeys, coordinated outreach across teams, and sentiment awareness and response, drawing on lessons from both higher education and other sectors.

Viewers will leave with a clear framework for assessing their current technologies and processes and evaluating new options. They will gain practical criteria for assessing whether tools and workflows support clearer visibility into the funnel, more intentional engagement with prospective students, and better alignment between people, processes, and technology as they work to turn interest into enrollment.

Speakers:

• Novita Rogers, Senior Analyst, Tambellini Group