Jenzabar’s Acquisition of Spark451 Is An Expected Fit
On April 13, 2022, Jenzabar announced that it had acquired higher education marketing and technology firm Spark451. Established in 2011, Spark451 provides enrollment marketing support, creative design services, and data analytics exclusively for higher education. Spark451 works with over 70 institutions in the United States and maintains offices in New York, North Carolina, and Virginia. […]
Salesforce’s Traction on Demand Acquisition Is Unsurprising and Not Significant for Higher Education
On February 25, 2022, Traction on Demand announced that it had signed a definitive agreement to be acquired by CRM market leader Salesforce. Traction on Demand is currently a Salesforce partner firm specializing in Salesforce consulting, application development, and implementation services. The statement indicated that the company would become part of Salesforce Professional Services with […]
Watermark Acquires Aviso Retention
Last week Watermark announced its latest acquisition, Aviso Retention, a student success solution that supports case management, predictive analytics, early alerts, and student notifications to mitigate risks to retention. At first glance, this announcement does not indicate a new strategy for Watermark. The company has consistently grown through acquisition. It began as the merger of […]
Modern Campus Acquires Signal Vine and Augusoft
UPDATED 01/21/22 with information regarding Augusoft acquisition. In the span of one week, Modern Campus announced its acquisition of Signal Vine, the conversational text-messaging solution, and Augusoft, the noncredit course management platform, its latest in a series of rapid acquisitions in the last year. The announcements for the Signal Vine and Augusoft acquisitions outline most […]
Ellucian On-Trend with CampusLogic Acquisition
By acquiring CampusLogic, Ellucian has made a solid addition to its portfolio, bringing significant potential benefits to its customers. The acquisition adds product assets to augment current offerings and architectural assets to provide technology and staffing to accelerate Ellucian’s transition to SaaS. The move is interesting but not surprising. With this transaction, Ellucian extends its […]
The Anthology and Blackboard Merger
On September 10, 2021, Anthology and Blackboard signed a definitive agreement to merge, creating the most comprehensive ecosystem across academic, administrative, and student engagement applications to date. The subsequent press release outlined most of the agreement’s public details, including: Current Anthology Chairman and CEO Jim Milton will serve as Chairman and CEO of the combined company. Anthology investors Veritas Capital and Leeds […]
Impact of the Salesforce Acquisition of Slack
In December 2020, Salesforce announced the multibillion-dollar acquisition of Slack. At the time, few details were released regarding how the two companies would operate or the potential impacts of the merger. Roughly seven months later, the acquisition is complete, and the future landscape is more evident. Current State When Salesforce announced the completion of the […]
