Salesforce’s Traction on Demand Acquisition Is Unsurprising and Not Significant for Higher Education

On February 25, 2022, Traction on Demand announced that it had signed a definitive agreement to be acquired by CRM market leader Salesforce. Traction on Demand is currently a Salesforce partner firm specializing in Salesforce consulting, application development, and implementation services. The statement indicated that the company would become part of Salesforce Professional Services with […]
Impact of the Salesforce Acquisition of Slack

In December 2020, Salesforce announced the multibillion-dollar acquisition of Slack. At the time, few details were released regarding how the two companies would operate or the potential impacts of the merger. Roughly seven months later, the acquisition is complete, and the future landscape is more evident. Current State When Salesforce announced the completion of the […]
Building a Remote Team

Over the past year, admissions leaders have worked hard to maintain a positive, collaborative culture in a remote environment. Lukman Arsalan, Dean of Admission at Franklin and Marshall College, speaks with host Katelyn Ilkani about creating a top-notch remote employee experience. Arsalan has taken a newly created position at the college and was hired during […]