Five Things Higher Ed Leaders Should Know About CRMs
In the last decade, constituent relationship management (CRM) has grown exponentially in both capability and user adoption across higher education. The market is progressing from primarily departmental to enterprise CRM, which requires deeper forethought for institutions, especially during selection and implementation. Higher education leaders considering a shift in their campus CRM strategy should keep the […]
Modernizing the Student Experience with Marilyn Smith
Tambellini’s Alex Freeman sat down with Marilyn Smith, Vice President of Information Technology and Chief Information Officer of George Mason University (GMU), to discuss the university’s student experience redesign initiative, data warehousing, constituent relationship management (CRM), their new state-of-the-art instructional building on campus, and more. GMU is a Tambellini Member and Smith serves on the […]
