Modernizing the Student Experience with Marilyn Smith

Tambellini’s Alex Freeman sat down with Marilyn Smith, Vice President of Information Technology and Chief Information Officer of George Mason University (GMU), to discuss the university’s student experience redesign initiative, data warehousing, constituent relationship management (CRM), their new state-of-the-art instructional building on campus, and more. GMU is a Tambellini Member and Smith serves on the Tambellini Executive Advisory Council.

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Highlights include:

• Data warehousing
• Data governance
• Partnerships
• Blackboard
• Salesforce
• TargetX
• Banner
• Internet of Things (IoT)

Columnist: Alex Freeman - Tambellini Analyst

As a Senior Analyst and Director at The Tambellini Group, Alex Freeman provides direct support to Tambellini members, as well as analysis and insights into global trends within higher education. Mr. Freeman is well versed in learning management systems (LMS), and instructional technology, membership management, and market research. He has served as editor, co-author, and researcher for the NMC Horizon Report series, which analyzed technology uptake across global higher education, K-12 schools, museums, and libraries.