2023 Field Guide: Recruitment and Admissions CRM

Client-Only Research

Why Read This Research

Early on, recruitment and admissions CRM solutions were often selected by admissions offices without assistance from IT. However, more recently, higher education is seeing a growing trend of institutions taking a more holistic approach and deploying CRM applications enterprise-wide. As such, recruitment and admissions CRM selections are now being highly influenced by an institution’s enterprise CRM strategy, and IT is being involved in the decision-making process. As products continue to evolve, the information in this guide supports institutions’ recruitment and admissions CRM selection journey by providing insight into leading vendors, leading practice trends, and insights on best practice recommendations based on Tambellini research. Read this guide to learn more.

Key Questions Answered

  • What is the current state of the recruitment and admissions CRM market in higher education?
  • How are vendors aligned to institutional needs?
  • What technology do the recruitment and admissions CRM solutions leverage?
  • What are each solution’s target markets and differentiators?
  • What should institutions consider in selecting a recruitment and admissions CRM solution?


  • Vendor in Focus: Anthology, Element451, Ellucian, Enrollment Rx, Frequency Foundry, Liaison, Salesforce, Technolutions
  • Software Category in Focus: CRM Platforms
  • Authors: Mary Beth Cahill, Senior Analyst, Tambellini Group
  • Research Availability: February 2023

Table of Contents

  1. Executive Summary
  2. Market Conditions
  3. Overview
  4. Institutional Considerations

Client-Only Research

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