Enterprise CRM for Higher Education: Part 1 – Architecture
While most institutions have invested in at least one departmental CRM solution, higher education is seeing a growing trend of institutions taking a more holistic approach and deploying CRM applications across enterprises. This movement is gaining momentum as the demand for higher education to optimize its relationships and engagement with its constituents continues to increase, […]
Position Yourself Well for Positive Change Management
There are studies about how humans tend to resist change and their various reasons why. It’s prevalent, but not much comfort to any higher education executive whose mission is to make enhancements for the good of the institution, which undoubtedly require change. Jim La Creta of Brandeis University found himself within that very delicate balance. […]
Modernizing the Student Experience with Marilyn Smith
Tambellini’s Alex Freeman sat down with Marilyn Smith, Vice President of Information Technology and Chief Information Officer of George Mason University (GMU), to discuss the university’s student experience redesign initiative, data warehousing, constituent relationship management (CRM), their new state-of-the-art instructional building on campus, and more. GMU is a Tambellini Member and Smith serves on the […]
